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CALSCALE:GREGORIAN
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BEGIN:VEVENT
UID:event-156847@localz.events
DTSTAMP:20261112T164615Z
LAST-MODIFIED:20261107T053755Z
DTSTART:20261112T223000Z
DTEND:20261112T233000Z
SUMMARY:Business as Unusual: The 2026 Shuford Lecture Featuring Michael Cro
 oke
DESCRIPTION:What can Patagonia's former CEO teach us about doing things dif
 ferently? From serving as a Navy SEAL to leading one of the world's most r
 ecognizable outdoor brands\, Michael Crooke has built a career on challeng
 ing convention\, leading with purpose\, and redefining what success looks 
 like. Join the Shuford Program in Entrepreneurship for our annual Shuford 
 Lecture\, Business as Unusual\, featuring Michael Crooke\, former CEO of P
 atagonia\, on Thursday\, November 12\, at 5:30 PM at the Varsity Theatre i
 n Chapel Hill. Through an engaging fireside chat\, Crooke will share lesso
 ns from his unconventional career\, exploring how values-driven leadership
 \, innovative thinking\, and the courage to challenge the status quo can s
 hape successful businesses and meaningful careers. Whether you're an aspir
 ing entrepreneur\, a future leader\, or simply figuring out your next big 
 move\, this conversation will challenge you to rethink traditional definit
 ions of success and discover how doing things differently can…\n\nhttps:
 //localz.events/e/business-as-unusual-the-2026-shuford-lecture-featuring-m
 ichael-crooke-156847
LOCATION:Varsity Theater\, 123 E Franklin St\, Chapel Hill\, NC 27514\, Cha
 pel Hill
GEO:35.913856;-79.054978
URL:https://localz.events/e/business-as-unusual-the-2026-shuford-lecture-fe
 aturing-michael-crooke-156847
STATUS:CONFIRMED
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