The Round Rock Public Library and the Austin SCORE will offer a series of free workshops for small business owners (or those who are interested in starting their own business) on Fridays, from 12:30 to 2:30 p.m., September 8 through November 10. SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.
These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including financial issues, marketing, and strategic planning.
Join us on Friday, November 3 for Basics of Search Marketing, presented by Lindsay MacDonnell. Lindsay will walk through the basics of search marketing, both PPC and SEO. You will learn some best practices tips and things to avoid whether you're managing your own search campaigns, or using another company.
Search is the #1 driver of traffic to content sites, beating social media by 3:1, and 93% of online experiences begin with a search engine. How do you optimize search results to the advantage of your business? It is important to understand both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) for your online marketing.