Seed Business 101 Horticulture

Attracting and retaining talented new employees is a critical challenge for the seed industry. The Seed Business 101 course was created, with input from industry executives, to accelerate the careers of promising new employees and young managers. By selecting and sponsoring employees to attend this course, companies acknowledge past performance and invest in accelerated professional development.

The course also offers invaluable insights and perspective to seed dealers and companies offering products and services to the seed industry, including seed treatments, crop protection, seed enhancement and technology, machinery and equipment, etc.

Core Curriculum
The goal of Seed Business 101 is to enhance each participant’s career performance and help them avoid costly mistakes. The course is designed to focus on the optimum operations of the five major functional areas of a seed company.
• Plant Breeding Research
• Production
• Operations
• Sales and Marketing
• Administration
The course offers participants a broad understanding of the major aspects of a seed company’s operations and a cross-departmental knowledge of best practices for profitability. Four case studies have been custom designed to immerse each participant in decision making roles in all five functional areas of a fictitious seed company. The course is designed to maximize interactive participation and team building.
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